April 2025: Turning Complex Moves Into Confident Starts

Welcome to the second edition of Good Moves! As the market continues to grow rapidly, senior living communities are reimagining the move-in experience—not just as a checklist to complete, but as a meaningful opportunity to build trust, boost referrals, and enhance occupancy. This month, we’re spotlighting ways to reduce friction, accelerate move-ins, and deliver exceptional experiences for your future residents.

In this edition:

• How partner tools like Artifcts & Trustworthy can simplify downsizing
• Creative financing & real estate solutions to fast-track move-ins
• What residents need to understand about CCRC entry fees
• Where to connect with us next (InterFace Active Adult, May 6–7)

Move-in delays don’t always stem from uncertainty about where to go—they often happen because families don’t know how to get there. That’s where LivNow comes in.

By combining trusted relocation partners with technology that supports every step of the journey, communities like yours see stronger conversions, faster move-ins, and residents who feel genuinely supported from day one.

Here’s a closer look at tools your teams and residents can leverage right now:

• Memory Preservation Made Easy – With Artifcts, residents can photograph cherished items and pair them with audio or written stories to capture memories while letting go. As friends of LivNow, you’ll receive a free 30-minute virtual concierge session with your Artifcts membership to help you get started and make the most of your memory-preserving experience.
• Fast-Tracking Home Sales – Through services like Market Ready powered by Notable, residents get the financial support they need to make minor updates that help their home sell faster and at a better price.
• Personalized Support from Start to Finish – LivNow relocation specialists are already working with your team—but if you haven’t yet leaned into concierge-level help (packing, downsizing, move-day management), let us show you the impact. We’re seeing shorter lead-to-move timelines and higher satisfaction scores where these services are fully integrated.

The result? Less friction. More move-ins. And residents who feel truly cared for from the very beginning.

A curated roundup of partner articles & reports that provide useful strategies for senior living operators.

• Understanding Entry Fee Refunds in CCRCs
  – For prospective residents and their families, understanding the terms of a Continuing Care Retirement Community (CCRC) contract—especially the refund policy—is essential. Our article breaks down how entry fee refunds are handled after a resident’s passing and how your community can provide clarity, build trust, and support better-informed decisions.
• Helping Families Prepare for Senior Living With Digital Organization –
  As families prepare for a transition into senior living, organizing vital documents—legal, medical, financial, and digital—is one of the most important (and emotionally charged) steps. This guide from
• Trustworthy
  outlines how adult children can approach this process with empathy and structure. Learn how this digital solution can reduce overwhelm, increase preparedness, and remove common barriers that delay move-ins.
• Preserving Stories, Strengthening Connections –
  Behind every move is a story—and often, a lifetime of meaningful memories. Artifcts is helping families honor those stories in a powerful new way. This short video shows how documenting the “why” behind personal belongings can turn downsizing into a chance for connection and reflection.
  

Use every tour as an opening for deeper conversations—not just a walk-through.

While it’s easy to focus on amenities and floor plans, the real value of a tour is the opportunity to uncover what’s holding a prospective resident or family back from making the move. Ask thoughtful, open-ended questions like:

• “What’s been the hardest part of thinking about this transition?”
• “Is there anything you’re worried about when it comes to moving?”
• “What type of support do you need to feel confident during the move-in process?”

Document common hesitations during tours to improve how your team follows up and tailors conversations in future outreach. The more you can identify emotional and logistical barriers early on, the more effectively you can offer support, suggest solutions, and build trust that leads to smoother move-ins.

Join LivNow Relocation CEO Maureen Longoria alongside executives from Treplus Communities, Capstone Real Estate, True Connection Communities, Greystar, and United Group of Companies for a high-impact session called: Operating and Marketing: The Best Practices in Lease-up, Sales, and Programming at InterFace Active Adult on May 7, 2025.

This dynamic panel brings together industry leaders to share real-world insights and strategies for successfully navigating the lease-up process, driving sales, and delivering programming that resonates. Don’t miss this opportunity to hear what’s working—and what’s next—in the active adult market.

Emilie joins us as our new Director of Client Success, bringing her deep passion for the senior living industry along with an impressive background in real estate and consulting.

Her expertise will be instrumental in supporting LivNow’s senior living communities and driving client success across the board. Please join us in giving Emilie a warm welcome.